80后“舞蹈狂”杜勇的激情创业路

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3年前,和杜勇有着相同的舞蹈激情的女孩远走他乡,独留杜勇一人为二人共同的梦想奋斗。RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
THE girl who shared Du Yong's passion for dance left three years ago, leaving him fighting alone for their dream.RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
如今,梦想成为了现实。26岁的杜勇已经成了武汉一个舞蹈俱乐部的董事长,共拥有6家俱乐部。RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
Now it has come true, and 26-year-old Du is the head of an Wuhan company that has six clubs. RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
杜透露:“2008年,我们的收入达到了420万元人民币。”RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
"Our 2008 income hit 4.2 million yuan," said Du. RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
这一切的起点就在2005年夏天,那时的杜勇正面临人生道路上的抉择。RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
This all goes back to the summer of 2005, Du's time to make life choices.RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
那时,他决定放弃一家IT公司的职位,倾听自己内心深处的声音:他从妹妹那里借了1500元,带着共计2000元开启了他的舞蹈俱乐部梦想。RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
He decided to give up an IT company offer and listened to his inner voice: He took just 2,000 yuan, 1,500 of it a loan from his younger sister, and started on his dance club idea. RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
首先,他作了市场调查,调查显示,武汉地区仅有约6家小的舞蹈俱乐部。于是,在7月份他开了自己的第一家俱乐部。RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
First he did market research, which showed that Wuhan had no more than six small dance clubs, so he opened his first in July. RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
他在Quanye Bazaar商务中心租了一间80平米大的房子,那里地处闹市区,离办公场所和学院也很近。RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
He rented an 80-square meter space in the Quanye Bazaar, a business center with convenient access and office buildings and colleges nearby. RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
当时,他共雇用两名员工来发传单、贴海报,工作8小时一轮班,30元。而杜勇则是那里的拉丁舞老师。RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
He hired two people, paying them 30 yuan for an 8-hour shift to pass out leaflets and put up posters. Du was the Latin dance instructor. RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
然而,第一个月下来只有寥寥10人报名上课。这确实打击了他的热情。RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
But he got a real damper on his enthusiasm in the first month, when no more than 10 people enrolled in his class. RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
面对入不敷出的局面,他开始仔细研究形势。RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
Failing to make ends meet, he studied the situation. RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
研究后他发现,白领和大学生都是潜在顾客。于是乎,他便在对外宣传方面把这两部分群体定为目标。RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
He saw that white-collar workers and university students were potential customers, so he targeted these two groups with his publicity. RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
此外,他还开始教授一些新舞蹈,例如Solid 和 Salsa,希望借此来满足人们赶时髦的需求。RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
Also, he introduced some new dances like Solid and Salsa to meet fashion-conscious demands. RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
不久后,在2007年的7月和9月,杜勇在对该市另外两个地区进行调查后又开了两个俱乐部分店。RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
Then, in July and September of 2007, Du opened two branch clubs after exploring the market in two of the city’s other districts. RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
2007年12月,他正式注册了自己的公司。RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
In December of that year, he registered his company. RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
杜和他的员工利用一切机会从媒体报道中获益。RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
Du and his team take every chance to benefit from media coverage. RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
此外,主题推广也让他们的利润不断提升。RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
Theme promotions are conducted constantly to promote profits. RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
而且,俱乐部还和企业和机构合作,为团体购买提供优惠服务。RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
In addition, the club cooperates with enterprises and institutions, offering discounts for group purchases. RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
终于,在2008年底,杜的公司成功转为特许经营品牌,并于2009年1月在武汉新开了3家连锁店。RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
In the end of 2008, Du turned his business into a profitable franchise brand, and three "clones" were set up in Wuhan in January 2009. RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
杜的建议RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
Du's suggestionsRT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
1. 首先要清楚地认识到顾客的不同需求,然后策划专门的方法来满足他们。RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
1. Identify the different needs of your customers and find specific ways to meet them. RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
2. 其次,要学会利用媒体炒作。收集你和员工们有新闻价值的信息,交给当地的媒体报道。RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
2. Learn to make use of media hype. Get some newsworthy information about yourself or your staff, and hand it to the local media.RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
3. 要富有创造力。新的市场策略,例如主题推广和团体购买项目都能够有效提升利润。RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
3. Be creative. New marketing strategies like theme promotions and group purchase programs can be used to increase profits.RT2ÿç^äcbbs.mila-edu.com&Ꚅc‘èz%*
本主题由 管理员 波斯猫 于 2010/12/14 13:30:08 执行 移动主题 操作
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